Our Work

What we
build.

Real clients and concept work — brand identity, social media, and full digital presence for hospitality businesses in Ireland and beyond.

Client · Social Media 157
Real Result · 4 Days
157 new followers.
Zero euros spent on ads.
Café · Social Media Marketing

Masala Chai Cafe, Galway

One Reel. 21 seconds. No studio, no script, no ad spend. 14,467 organic views and 157 new followers in four days. People didn't scroll past it — they stayed.
Crusto Pizza — Restaurant brand identity, Galway Concept
Restaurant · Branding

Restaurant Identity, Galway

A complete brand system for a fine-dining restaurant, wordmark, palette, stationery and menu design with a dark, editorial feel.
Coffee Shop social content campaign — Lumus Concept
Coffee Shop · Social Content

Coffee Shop Social Campaign

Monthly social content pack for a specialty café, Reels templates, story formats, caption direction and a 30-day content calendar.
Urban Barbershop brand identity — Lumus Concept
Barbershop · Brand System

Barbershop Brand System

Heritage credentials, sharp modern execution. Full brand identity for a classic barbershop, logo, colour system, business cards and signage.
Ground Ireland — outdoor brand identity and website, Lumus Concept
Local Business · Full Package

Local Service Business, Brand + Web

Full package for a local service business, brand identity, five-page website and a one-month social content launch pack.
Focaccino — Social media content and paid advertising campaign, Galway Client · Social Media
Social Media Marketing & Paid Advertising

Focaccino

Social media marketing and paid advertising strategy designed to strengthen Focaccino's digital presence, showcase its food offering, and reach new local customers.

Concept cards are demonstrative. Masala Chai Cafe and Focaccino are live client results.

Case Study · Real Client

Masala Chai Cafe.

One Reel. 21 seconds. No studio, no script, no ad budget. 157 new followers and 14,467 organic views in four days — organic only.

157 New Followers directly from one Reel
14,4K Organic Views zero ad spend
38.4% Skip Rate vs 51.5% avg
€0 Ad Spend pure organic reach

One client.
One Reel.
21 seconds.

No studio. No script. No ad budget. Just a real person, real food, and a moment worth watching.

The content felt real — and it showed Galway something Galway actually wanted to see.

People didn't scroll past it. They stayed. A 38.4% skip rate against a platform average of 51.5% — because it earned attention, not begged for it.

What Drove It

Not a trend. Not a sound. Not luck.

The content felt real. It showed Galway something Galway actually wanted to see. Authenticity is the rarest asset on social media — and the most powerful.

The Principle

Ads are an amplifier.

Weak content + ads = a louder version of weak content. Strong content + ads = unstoppable. Most businesses reach for the budget first. That's exactly why most ads don't work.

Service Used

Social Media Marketing

Strategy, creative direction and Reel production — built around the brand, not a trending format. View the service →

Case Study · Real Client

Focaccino.

We developed a focused social media and paid advertising strategy for Focaccino, combining engaging food-led content with targeted Meta campaigns. The aim was to increase local brand awareness, present the products in a more appealing and consistent way, and turn social media attention into genuine customer interest.

A stronger
presence.
Real reach.

Building a stronger and more recognisable local digital presence was the starting point. Focaccino had a quality product — the challenge was making sure the right people could see it clearly and consistently.

Strategic content creation and targeted Meta advertising worked together to give the brand a sharper, more consistent presence online — and more opportunities to reach the customers most likely to walk through the door.

Challenge

Building a stronger and more recognisable local digital presence.

Focaccino needed a more consistent and professional presence online — one that reflected the quality of its food offering and connected with the right local audience.

Approach

Strategic content, visual consistency, and targeted advertising.

Strategic content creation, consistent visual communication, and targeted Meta advertising — working together to build awareness and generate genuine customer interest.

Outcome

Increased visibility and a stronger brand presentation.

A more recognisable presence online, with more opportunities to reach relevant local customers and a brand presentation that reflects the quality behind the product.

Services Used

Social Media Marketing & Paid Advertising

Social Media Strategy, Content Creation, Meta Advertising, and Campaign Management. View the service →

Ready to Start?

Your business.
Next.

Get a free brand audit — we review your website, brand presence and social, then show you the 2–3 changes that would make the biggest difference. No cost. No pitch.

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